Advertising display device



April 12, 1927.

PatentedAjar. 12, 1927. i

1 UNITED STATES- 1,624,507 PATENT OFFICE:

FRED A. REID, OF ST. LOUIS, MISSOURI.

anv nn'rrsme DISPLAY DEVICE.

Application filed February Q4, 1925. Serial No. 11,249.

This invention relates to advertising display devices;

Anobject of the invention is to provide an improved advertising display device comprising a support having a lampthereon,

' and means for retaining a bottle, the lower maintained in the apparently closed bottle.

In some instances it is desirable to use a false removable bottom for the bottle to conceal the lighting fixtures where said fixtures are not concealed by the bottle label.

In the drawings, Fig. 1 is a vertical sec tional view of the invention.

Fig. 2 is an inverted plan view.

Fig. 3 is a cross sectional view on the line 3-3 of Fig. 1.

In the embodiment of the invention shown the base 1 may be made of, insulation material or not as desired. The electric circuit wires 2 extend through a passage 3 in the socket will be lighted when the switch i base, one of said wires being connected with a binding post 4 passing through the base and the other of said wires being connected to a switch member 5 mounted on a pivot 6. The wire leading to the switch member 5 constitutes an actuator therefor for opening .and closing the switch. -Fig. 2 it will readily be seen that by forcing said wire inwardlythe switch member 5 will be moved into contact with the contact member 7 to close the switch, and the switch may be opened by withdrawing the wire leading thereto a suflicient distance to move the member out of contact with the contact mem-v ber s A lamp socket 8 is contained in a recess 9 in the upper side of the base, the active parts thereof being in circuit with the parts and 7' respectively, so that the lamp 10 in said closed. The bottle 11 has its lower end wall removed so that said bottle may be placed upon the base in position to enclose the lamp By reference to 10, with the lower edges of said bottle seated in a groove 12 in the base. The lamp and lamp fixtures may be concealed by the advertising label '13v on the bottle, provided said label is suflicientl long to extend approximately from the ase at the lower end to a height great enough to prevent. the observers from seeing the fixtures, While at the same time the lamp will clearly illuminatethe label on the bottle so that the mat ter displayed thereon may be read.

Another means for concealing the fixtures is shown, the same comprising a false bot tom for the bottle being in the form of a disc composed of two semi-circular parts 14 recessed at their adjacent edges to receive and embrace the lamp and cover the recess 9 and the lamp connections contained therein.

The cork 15 may be provided with a vent 16.

From the foregoing itwillbe seen that my invention comprises a highly useful and attractive advertising display device in the form of a bottle containing illuminating means, and that said illuminating means, together with the fixtures or connections therefor, may be wholly concealed by the relationship of the advertising label to the other parts. In this way the advertising label functions as a part of the device itself and is in a useful cooperative relationship thereto.

he bottom 14 for the bottle ma be, used or not as desired; but the 'use t ereof in some instances will. increase the attractiveness of the device, particularly in cases where transparent bottles are used, and where the labels on the-bottles do not conceal the lighting device.

I am aware'that the invention may be varied in numerous particulars without departure from the nature and principle thereof, and I do not restrict myself unessentially, but what I claim and desire to secure by Letters Patent is 1. An advertising device comprising a base having arecess in its upper side, a lamp socket secured to said base in said re' ccss, a lamp extending upwardly from said socket, a removable cover for said recessand for said socket supported by the .base at the sides of said recess and extending to'said socket, and a bottle having an open lower end supported by the base and enclosing said cover and said lamp.

2. An advertising device comprising a base having a recess and a circular depression in its upper side around said recess, a lamp socket secured to said base in said re- 5 cess, a bottle having an open lower end enaged in said circular depression, a piece of )paque material secured to one side of said bottle and extending from the base up wai-dly, and a coverfor said recess and said FRED A. REID. 

